Driven by our mission to deliver the world’s healthiest and best performing pet supplements, our product formulation philosophy for our dog treats & toppers range is based on 3 pillars that are the foundation of every product we develop:

Our Key Formulation Rules

• No fillers, no additives, no artificial flavors
• Correct dosage of every ingredient for scientifically proven claims
• Best possible product formulation for the specific purpose of the product
• Super tasty, so as to not cause any undue stress when feeding these supplements to our dogs
• Use the right product forms to retain active ingredient functionality
• Use the right product forms to deliver active ingredients to where they need to be delivered in the dog’s body to actually work
• Production processes that fully preserve the nutritional value of our pet nutrition products, never over processing food and never killing the active ingredients
• Human-grade quality, giving our pets the same quality of ingredient and production process as we do to ourselves
• Hypoallergenic