Daily powder for itchy dogs

Your dog's itching is rarely one problem. That's why one-ingredient fixes keep failing.

A dog scratching its ear with a hind leg

gutQR Anti-Itch works on every major cause of itching at once — eight ways, in one scoop a day.

Gut floraGut flora
Itch signalItch signal
Immune balanceImmune balance
InflammationInflammation
Skin barrierSkin barrier
Fast relief
AntioxidantsAntioxidants
HistamineHistamine

About two dogs in three notice a difference within the first 14 days at full dose. For the rest, the change builds over 8 to 12 weeks.

30+ clinical studies 10 billion live probiotics 30-day money-back guarantee No subscription
A dog scratching its ear with a hind leg

Six ingredient groups in one powder

See the full label →

Clinically proven · only from Pawital in Europe

Proven to work on the main driver of severe itching

Severe allergic itching in dogs is driven by one immune signal: IL-31.

One of the six groups above — the Pediococcus acidilactici postbiotic — is the only supplement ingredient in the world proven to work on it. It calms the immune activity that produces the signal.

−20%less scratching, measured by activity tracker
14 daysto better coat quality
−27%less itching vs placebo at day 28

Trusted

Vets recommend it. Owners reorder it.

Dr. Annina Müller
It is the first holistic anti-itch preparation that acts on all relevant causes, not just the symptoms.
Dr. Annina MüllerVeterinarian
Dr. Svenja Maier
gutQR combines various ingredients with clinically proven effectiveness in dogs.
Dr. Svenja MaierVeterinarian
Maya
★★★★★
Maya scratched herself bloody. The vet said hypoallergenic food and it didn't stop. Improvement after just a few days. Maya can relax again.
Christina E.Dog: Maya
Dog
★★★★★
She no longer scratches as often, doesn't bite her paws anymore and barely sheds fur. Above all, she's become much more relaxed.
Anna L.Verified customer
Manni
★★★★★
He no longer scratches. Digestion is totally good and the main allergy, which was really heavy, is practically gone. He was very nervous, now he's chilled.
Sidonie W.Dog: Manni
Thaddeus
★★★★★
After about 3 weeks our 15-year-old dog is really doing well. After more than a year of gut problems and itching, he has good times again.
Sabine H.Dog: Thaddeus, 15
Sissi
★★★★★
Sissi adores it. Since we've been using it she's more active, no longer eats grass and no longer licks her paws.
Donatella B.Dog: Sissi
Two dogs
★★★★★
Both my dogs licked their paws raw. I'm on my 2nd order and it's all gone. Her stool is very good too.
Stefanie U.Two dogs
Swipe

If you've tried things before

Why nothing has worked yet

Itching almost never has one cause. It has several, stacked on top of each other.

That is why "just a probiotic" or "just the gut–skin axis" keeps falling short. Each one is fighting a third of the problem.

Fix one cause, and the others keep him scratching. The answer has to be holistic.

How it works

One scoop. Eight ways to work on the itch.

Your dog probably has more than one cause. So gutQR Anti-Itch works on all of them at once — the gut, the immune system, the itch signal itself and the skin barrier — in a single daily powder.

A dog with the eight places gutQR Anti-Itch works marked on its body
  1. 1Gut floraWhere 70–80% of the immune system sits
  2. 2Itch signalThe nerve pathway that carries the itch
  3. 3Immune balanceThe over-reaction that starts it
  4. 4InflammationThe heat under the skin
  5. 5Skin barrierThe seal that keeps allergens out
  6. 6Fast reliefPaws, belly, the places he goes for
  7. 7AntioxidantsThe damage inflammation leaves behind
  8. 8HistamineThe mast cells that release it
The only one in Europe that does all eightEvery itch supplement on the European market works on some of this. Probiotics work on the gut. Fish oil works on the barrier. PEA works on the signal. gutQR Anti-Itch is the only product in Europe that works on all eight at once for itching and paw licking — and the only one in Europe carrying the Pediococcus acidilactici postbiotic.
01

Rebuilds the gut flora

About 70–80% of your dog's immune cells sit in the gut wall. When gut bacteria fall out of balance, the immune system gets bad information — and the skin pays for it.

gutQR Anti-Itch brings all three layers: live probiotics, the prebiotic fibres that feed them, and postbiotics that work straight away.

The differenceMost products carry one of the three. This carries all three.
02 Only in Europe from Pawital

Works on the itch signal upstream

Severe allergic itching in dogs is driven by one immune signal: IL-31. Apoquel and Cytopoint were built to interrupt it.

Our Pediococcus acidilactici postbiotic works a step earlier — it calms the immune activity that produces the signal in the first place. It is the only supplement ingredient in the world proven to do this.

Proven in dogsIn a placebo-controlled study: 20% less scratching, better coat quality within 14 days, 27% less itching than placebo by day 28.
03

Rebalances the immune system

An allergic dog doesn't have a weak immune system. He has an over-reacting one.

Colostrum, yeast beta-glucans and the postbiotic layer work on balance — bringing an over-reactive response back toward a measured one, over weeks.

04

Lowers inflammation

Inflammation is what turns an itch into hot, red, angry skin.

Omega-3 DHA and GLA calm the body's inflammatory signals. Boswellia works on a second inflammation pathway that fish oil doesn't reach. MSM, vitamin E and blueberry polyphenols add to it.

The differenceMost skin supplements carry omega-3 alone. That covers one pathway of several.
05

Rebuilds the skin barrier

Healthy skin is a wall — cells held together with a layer of fat. In an itchy dog that layer is thin, so moisture escapes and allergens get in. Every scratch makes it thinner.

You can't fix that from the outside. Your dog's skin needs specific nutrients to rebuild it, and they go in through food.

Why it mattersThis is the most overlooked part of the category — and the reason the coat often looks better at weeks four to eight, before the itching fully settles.
06

Calms the itch signal fast

PEA is a substance your dog's body already makes to damp down itch and inflammation. Dogs with chronic itching don't make enough of it.

In a study of 160 dogs with atopic dermatitis, itch scores fell by over a third across eight weeks and more than half the dogs clearly improved.

SpeedThe fastest-acting part of the formula, and the reason first relief can show around day 14.
07

Clears the damage inflammation leaves

Inflamed skin produces free radicals, and those free radicals keep the irritation going after the trigger has passed.

Vitamin E, tocopherols and blueberry polyphenols neutralise them so the skin can repair instead of firefighting.

08

Supports natural histamine balance

Stinging nettle and lemon balm give gentle support on the histamine side, and lemon balm helps settle the stress that makes any itch worse.

Straight with youAt these levels they're supporting players, not the main event. PEA and the gut layer do the heavy lifting.
Swipe through all 8

What's inside

Six groups in one powder

Most anti-itch supplements are a probiotic and a prebiotic. This is all six — and each group does a job the others can't.

gutQR Anti-Itch
Probiotics3 strains, 10 billion
Postbiotics3, one clinically proven
Prebiotics3 fibres
Colostrumhigh-antibody grade
PEAat the clinical dose
Skin nutrients8 for the barrier

Plus four comfort botanicals — boswellia, MSM, stinging nettle and lemon balm.

See the full label with every dose

Group by group

Group 01

Live probiotics — 10 billion

Three strains. Each does a different job, and none of them replaces the others.

  • Biosprint — a live yeast. Survives stomach acid, and keeps working through a course of antibiotics.
  • Calsporin — a spore-forming strain that germinates in the gut and crowds out bad bacteria.
  • Enterococcus lactis (formerly E. faecium, DSM 10663 / NCIMB 10415) — supports the antibodies in the gut wall.
Dose10 billion live CFU per serving, across three EU-authorised strains.
Group 02 · clinically proven

Postbiotics

Postbiotics are the active substances good bacteria produce. They are already made, so they do not have to wait weeks for bacteria to settle in first.

The Pediococcus acidilactici postbiotic is the only supplement ingredient in the world proven to work on IL-31 — the immune signal behind severe allergic itching.

Placebo-controlled study in 30 dogs20% less scratching · better coat quality by day 14 · 27% less itching than placebo by day 28.
Plus two moreHA-122 supports gut recovery after antibiotics. HA-108 is included for the same postbiotic class.
Group 03

Prebiotics

Probiotics need something to live on. Prebiotics are that food.

  • Techno Yeast — feeds the good bacteria. It also tastes of meat, which is why fussy dogs eat this powder.
  • TechnoMOS — stops bad bacteria sticking to the gut wall.
  • Chicory fibre — the good bacteria turn it into butyrate, which seals the gut wall.
Group 04

Colostrum

Colostrum is a cow's first milk — full of antibodies and growth factors. Ours is standardised to 20% antibodies, not generic colostrum powder.

It's expensive, which is why most anti-itch supplements leave it out.

In a 40-week study in dogsAntibody response to vaccination rose by half, and gut-level antibodies increased.
Contains milk proteinIf your dog reacts to dairy or beef, use gutQR Anti-Itch NOCO instead.
Group 05 · the fast one

PEA

PEA is something your dog's body already makes to calm itch and inflammation. Dogs with chronic itching don't make enough.

It's one of the most studied ingredients there is for dog itching, and it's here at the clinical dose.

In a 160-dog study over 8 weeksItch scores fell by over a third. 58% of dogs clearly improved. 45% returned to a normal quality of life.
Group 06

Comfort botanicals

Working alongside PEA:

  • Boswellia — calms a second inflammation pathway that fish oil doesn't reach
  • MSM — natural sulphur, a building block of skin and coat
  • Stinging nettle — gentle support on the histamine side
  • Lemon balm — settles the stress that makes itching worse
Group 07

Skin nutrients

Your dog's skin needs these to rebuild itself:

  • DHA from algae — helps the skin hold moisture in. Not fish oil, so it suits fish-free diets.
  • Evening primrose oil — supplies GLA, a fat the skin can't make enough of on its own
  • Chelated zinc — a chelated form, which the supplier's data shows is better absorbed than inorganic zinc salts
  • Niacinamide — helps the skin make the fats that seal it
  • Biotin, B-complex, folic acid — for healthy skin and coat growth
  • Vitamin E and blueberry polyphenols — protect the new skin from damage
The gap most products leaveMost anti-itch supplements carry fish oil and stop there.
Swipe through the groups
A dog licking its paw

Paw licking. Ear trouble. Night scratching. Different signs, often the same root causes.

The cause finder

What's causing your dog's itching?

Eleven causes account for most itching in dogs. Most itchy dogs have more than one. Find yours.

Only a vet can diagnose. This shows you what to look for.

Environmental allergy
Cause 01 · most common

Environmental allergy

  • Licks or chews paws at the same times each day
  • Rubs his face on the carpet, the sofa, the grass
  • Ear problems that keep coming back
The giveawayIt's symmetrical — both front paws, both armpits, belly, face, ears. On light dogs, saliva stains the paws red-brown.
How gutQR Anti-Itch helpsWorks on this cause with all three layers at once — the gut and immune groups reset how strongly the body reacts, PEA calms the itch signal, and the skin nutrients rebuild the barrier that lets allergens through in the first place.
Seasonal allergy
Cause 02

Seasonal allergy

  • Worse at the same time every year
  • Flares after walks in long grass or a mown lawn
  • It used to stop between seasons — and now stops less
The giveawayIt has an off-season. Nothing else on this list switches off with the calendar.
How gutQR Anti-Itch helpsStart four to six weeks before your dog's season begins. The gut, immune and barrier layers need that long to reach full strength, so they are already working when the pollen arrives.
Food reaction
Cause 03

Food reaction

  • Itching that has never had a season
  • Ear infections that keep returning
  • Scooting, a sore bottom, or three or more poos a day
The giveawayItch plus gut. The "itches and has a sensitive stomach" dog.
How gutQR Anti-Itch helpsWorks alongside an elimination diet, not instead of it. The probiotics, prebiotics and colostrum support the gut wall while the diet does its job, and PEA takes the edge off the itching meanwhile.
Cause 04

Flea allergy

  • Itching over the lower back and base of the tail
  • Scabs, small crusts, sometimes a sudden hot spot
  • You've looked and found no fleas
The giveawayYou don't need to find fleas. The dog reacts to flea saliva — one bite drives weeks of itching.
How gutQR Anti-Itch helpsWon't kill fleas — keep your flea control running. What it does is rebuild the skin barrier afterwards and calm the over-reaction, so the next bite does less damage.
Cause 05

Mites

  • Sudden severe itching on ear edges, elbows, belly
  • Or orange-red clusters between the toes in late summer
  • Or dark, crumbly gunk in the ears
The giveawayThe itch is far worse than anything you can see — and other pets or people start itching too.
How gutQR Anti-Itch helpsMite treatment is prescription-only and comes first. gutQR Anti-Itch then rebuilds the damaged barrier and the gut flora that the treatment disrupts.
Dry, sensitive skin
Cause 06

Dry, sensitive skin

  • He scratches but there's nothing to see
  • Dull coat, fine dandruff along the back
  • Worse in winter, worse after baths
The giveawayThe skin reacts to everything and there's no rash, no parasites, nothing to point at.
How gutQR Anti-Itch helpsThis is the cause it is most directly built for. Eight skin nutrients — algae DHA, GLA, zinc, niacinamide, biotin and the B vitamins — give the skin the materials it needs to seal itself again.
Yeast
Cause 07

Yeast

  • A musty, corn-chip smell when he's warm
  • Greasy coat, brown-stained paws, dark thick skin
  • Ears that need treating again and again
The giveawayThe smell. You'll suspect this with your nose before you see anything.
How gutQR Anti-Itch helpsActive yeast needs prescribed antifungal treatment first. Then the probiotics, prebiotics and postbiotics rebuild the flora that keeps yeast in check, so it is less likely to come back.
Skin infection
Cause 08

Skin infection

  • Pimple-like spots and expanding scaly rings
  • Crusts and moth-eaten patches of missing hair
  • A sour smell; repeated antibiotic courses
The giveawayYou can point at a lesion. Yeast is greasy and musty; bacteria is spotty and sour.
How gutQR Anti-Itch helpsThe infection needs your vet. Afterwards, this rebuilds the skin barrier and the gut immune system, so there is less broken skin and less over-reaction for bacteria to exploit next time.
Gut imbalance
Cause 09

Gut imbalance

  • Soft stools, gas, gurgling you can hear at night
  • Grass-eating; early-morning yellow vomit
  • Anal-gland trouble that keeps coming back
The giveawayHe itches and the poo is never right — and nothing on the skin explains the itch.
How gutQR Anti-Itch helpsThis is the cause the product was designed around. Three live strains, three postbiotics and three prebiotic fibres rebuild the gut flora that trains most of the immune system.
After antibiotics
Cause 10

After antibiotics

  • Soft stools that never went back to normal
  • Skin that got worse weeks after the course, not during
  • The old problem came back, or a new one appeared
The giveawayA clear before and after. The gut flora never recovered.
How gutQR Anti-Itch helpsBuilt for exactly this moment. The live yeast keeps working through a course of antibiotics, and in a canine gut model the HA-122 postbiotic cut the bad-bacteria bloom that follows a course by 75%.
Stress
Cause 11

Stress

  • One spot licked obsessively, usually a front leg
  • Flares with fireworks, storms, a move, a new baby
  • Scratches most at night
The giveawayIt rises and falls with events in the house, not with seasons, food or parasites.
How gutQR Anti-Itch helpsLemon balm and the gut groups work on the same loop from both ends — a calmer gut means a calmer dog, and less scratching means less of the stress that drives more scratching.
Swipe through all 11

Found more than one?

Most dogs have more than one. That's exactly why a product built for a single cause keeps falling short.

Before you order

Which version does your dog need?

gutQR Anti-Itch

gutQR Anti-Itch

The standard formula. Contains colostrum — cow's first milk.

Start the 90-day plan
gutQR Anti-Itch NOCO

gutQR Anti-Itch NOCO

For dogs with a confirmed beef or milk allergy. Same formula, without the colostrum.

Go to NOCO →

Contains no fish — the omega-3 comes from algae. If your dog is on a strict elimination diet, check the ingredient list against your vet's protocol first.

See the full ingredient list →

A golden retriever with a healthy, glossy coat

The coat usually changes before the itching does. That's the barrier rebuilding.

The comparison

gutQR Anti-Itch vs other supplements

 
gutQR
Anti-Itch
Typical
supplement
Live probiotic strains
3
1–3
Live probiotics per serving
10 billion
1–5 billion
Prebiotics
3
0–1
Postbiotics
3
Clinically proven anti-itch postbiotic
Colostrum high-antibody grade
PEA at the clinical dose
Anti-inflammatory botanicals
4
rarely
Full skin-barrier nutrients
8
fish oil
Format heat destroys probiotics
powder
treats
Bulking agents
none
often 70%+
Systems covered
4
1

Typical figures for the multi-strain probiotic anti-itch category.

What to expect

Week by week

The countdown starts the day your dog reaches the full daily dose, not day one. You build up over the first week so his stomach can adjust.

First week

Building up

Softer stools or a little gas are normal while the gut flora shifts. It usually settles by day 14.

Day 14

First relief

Less scratching, less paw licking, fewer wake-ups — for the two in three dogs that respond to PEA.

Weeks 3–4

The gut settles

Firmer stools, less gas, less smell. Often less grass-eating.

Weeks 4–8

The coat turns

Softer, shinier, less flaking — usually before the itching fully resolves. This is the visible sign the barrier is rebuilding.

Week 8

The clinical benchmark

Where the published PEA research shows its strongest effect.

Weeks 8–12

The skin catches up

Redness settles, paws stop looking angry, ears calm down.

Day 120

Settled

The full formula reaches its plateau.

Then

Half dose, ongoing

For a chronically itchy dog, staying on a maintenance dose is what stops it coming back.

Real customers

From dog owners

Maya
★★★★★
No diagnosisMaya kept getting really bad itching every two months until she scratched herself bloody. The vet said hypoallergenic food and it didn't stop. I was delighted to see improvement after just a few days. Maya can relax again.
Christina E.Dog: Maya
Dog
★★★★★
On cortisoneMy dog has various allergies. When things go well he gets a cortisone injection every 10–12 weeks. Since he's been getting the powder his skin looks much better and we've been able to skip an injection.
Anke B.Verified customer
Two dogs
★★★★★
Paw lickingBoth my dogs licked their paws and scratched. The female had licked her paws raw and the fur around her muzzle and eyes was practically gone. I'm on my 2nd order and it's all gone. Her stool is very good too.
Stefanie U.Two dogs
Thaddeus
★★★★★
SeniorAfter about 3 weeks we're feeling for the first time that our 15-year-old dog is really doing well. After more than a year of recurring gut problems and itching, he has good times again.
Sabine H.Dog: Thaddeus, 15 years
Layla
★★★★★
Tried everythingLayla is 8 and has had dermatitis a long time. We tried everything, including other probiotics. Since gutQR she doesn't scratch like before, she's livelier, and the patches in the photo are shrinking.
Paola Giovanna L.Dog: Layla, 8 years
Cane Corso
★★★★★
Large breedOur Cane Corso tolerates it superbly. Second time ordering. He had problems with itching and his coat; now everything has improved noticeably. It's a fixed part of his day.
Christina B.Cane Corso
Bruno
★★★★★
SeniorHe licks his paws and is restless. Since we started your product his condition has steadily improved and he's very active again. Our 13-year-old Bruno — we've reordered.
Hannelore M.Dog: Bruno, 13 years
Dog
★★★★☆
Took a whileMy dog has had atopic dermatitis problems for over two years without solving it. With your product it seems to help a lot with the itching, and the skin looks slightly better. Let's see going forward.
Dino G.Verified customer
Rescue dog
★★★★★
RescueExcellent product. Given to a 16-year-old dog who climbs stairs and runs, and to the one in the photo who spent 5 years in a cage without ever getting out — and now she jumps.
Guido R.Two dogs
Dog
★★★★★
Dry skinWell accepted by our old dog with problem skin and coat, and it works. The dry and flaky patches are getting better, and hardly any paw licking anymore.
Andrea R.Senior dog
Sissi
★★★★★
Paw lickingSissi adores it. Since we've been using it she's more active, no longer eats grass and no longer licks her paws!
Donatella B.Dog: Sissi
Dog
★★★★★
Coat & skinMy dog is doing much better. She no longer scratches as often, doesn't bite her paws anymore and barely sheds fur. Above all, she's become much more relaxed!
Anna L.Verified customer
Manni
★★★★★
Tried everythingHe can take a relaxed nap and no longer scratches. Digestion has become totally good and the main allergy, which was really heavy, is practically completely gone. He was very nervous, now he's chilled.
Sidonie W.Dog: Manni
Dog
★★★★★
Paw lickingHe scratched a lot and licked his paws. All over now.
Dirk K.Verified customer
Neo
★★★★★
Long-termNeo has been getting the gutQR powder for several months now and tolerates it well. The itching has decreased a lot.
Andrea R.Dog: Neo
Dog
★★★★☆
HonestWe're already very satisfied. She practically doesn't eat grass anymore. The scratching has also decreased a lot, digestion is totally normal. What still annoys me a bit is the paw licking. But we keep working on it.
Petra T.Verified customer
Teddy
★★★★★
Paw lickingWas great for Teddy, paw licking decreased a lot.
Monika Z.Dog: Teddy
Sandy
★★★★★
Paw lickingThe paw licking with our little Sandy is completely gone. Thanks.
Roland E.Dog: Sandy
Dog
★★★★★
GutThe itching is noticeably less, no more diarrhea or soft stool. Our dog really likes the taste of the products and tolerates them excellently.
Anke B.Verified customer
Grace
★★★★☆
Took a whileMuch appreciated by my pup, both in her food or eaten alone. Before Grace would scratch a lot — since I've been giving it to her she's noticeably improved!
Elisa B.Dog: Grace
Dog
★★★★★
SeniorIt's been a year now that I've been using it and my fourteen-year-old dog has been enjoying good health.
Manuel B.Dog, 14 years
★★★★★
On ApoquelOur Myki, a Shiba Inu, had itching problems for years. She'd scratch from morning to evening. The vet gave me Apoquel. It helped temporarily. Since Myki has been getting gutQR she has no problems anymore.
Günter S.Dog: Myki, Shiba Inu
★★★★★
Took a whileTop product. After about 6 weeks the first improvements were noticeable — less scratching, paw inflammation visibly better, stool just as it should be. After about 10 weeks there are hardly any complaints left.
Wolfgang U.Verified customer
★★★★★
Tried everythingMalassezia and itching for 3 years. Naturopath and detox without success, recurring flare-ups. After a good 5 weeks on gutQR Anti-Itch the dog scratches less and the inflammation has almost subsided.
Christiane N.Verified customer
★★★★★
ScepticMy dog had licked a huge hole in his coat. It looked terrible. At first I was very skeptical, but it was worth a try. After a few weeks I saw the success — the coat has fully grown back and looks even better than before.
Helga H.Verified customer
★★★★★
Fast responderAlready after 2 weeks an astonishing improvement. Hardly any itching anymore, no more grass eating.
Barbara K.Verified customer
★★★★☆
HonestI have 2 Maltese, 4 yrs old. Both tolerated it very well. After about 2 months the itching was gone. Minus 1 star because it smells like fish. I recommend the product.
Adamantia N.Two Maltese
★★★★★
Paw lickingMy dog tolerates it well. She doesn't lick her paws any more.
Manuela S.Verified customer
★★★★★
Food allergyMy dog has a strict diet because of his allergies, but gutQR fits in perfectly. His digestion is much better and the paw licking has completely disappeared.
Michael B.Verified customer
Swipe through the reviews
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The evidence

The studies behind the ingredients

Every study below names the exact ingredient in gutQR Anti-Itch that it was run on.

Sordillo et al., Animals 2025 · PMID 40723482
Randomised, double-blind, placebo-controlled · 30 dogs · 28 days
Ingredient: Pediococcus acidilactici postbiotic

Less itching than placebo

−27%

itch score vs placebo at day 28

  • Scratching down 20% — measured by an activity tracker, not opinion
  • Coat quality improved in 33% of treated dogs, 0% on placebo
  • Better microbiome diversity, zero adverse events, no dropouts
What it meansThe largest itch effect any biotic has produced in a published dog trial — more than 2.5× the best previous result.
Noli et al., Veterinary Dermatology 2015 · PMID 26283633
Multi-centre, 39 clinics · 160 dogs · 56 days
Ingredient: PEA (palmitoylethanolamide)

Itch score over 8 weeks

−36%

measured itch score, 160 dogs

  • 58% of dogs achieved a clear drop in itching
  • 62% reached lesion remission
  • 45% returned to a normal quality-of-life score
What it meansThe anchor for the fast layer, and the reason the honest onset window is what it is.
Cerrato et al., 2010 · PMID 19625089
Laboratory study on canine skin mast cells
Ingredient: PEA

Histamine released

−54%

histamine released by triggered canine skin cells

What it meansPEA stops histamine being released at the cell, rather than blocking it afterwards the way an antihistamine does. TNF-α fell 29% in the same assay.
Cerrato et al., The Veterinary Journal 2012 · PMID 21601500
Dose-response study · 6 dogs
Ingredient: PEA

The dose that matters

10 mg/kg

tripling the dose added nothing

What it meansThree doses were tested. 10 mg per kg worked; 30 mg per kg was no better. gutQR Anti-Itch is dosed at 20 mg per kg — above the level that works, below the level where more stops helping.
Abramo et al., BMC Veterinary Research 2014 · PMID 24423192
Skin-biopsy comparison · 5 atopic vs 5 healthy dogs
Ingredient: PEA

Why the body already uses it

30×

more PEA in itchy skin than in healthy skin

What it meansPEA is not a foreign drug. An itchy dog's own skin makes up to 30 times more of it, trying to shut the reaction down. Supplementing supports what the body is already attempting.
Frontiers in Veterinary Science, 2025
Randomised parallel-group trial · 111 dogs
Ingredient: Bacillus velezensis DSM 15544

Faster gut recovery

3.6 days

to normal stools, vs 5.9 days in the control group

  • 1.6× greater chance of recovery
  • Improved dysbiosis index
  • The largest single-strain dog trial behind any ingredient here
What it meansGiven with a prebiotic fibre, as it is in gutQR Anti-Itch.
Paap et al., 2016
Double-blind, placebo-controlled · 40 adult dogs · 6 weeks
Ingredient: Bacillus velezensis DSM 15544

Less smell, firmer stools

P=0.037

significant improvement in stool odour

What it meansCoat improvement pointed the same way (P=0.061). Published under the strain's former name, B. subtilis C-3102.
EFSA FEEDAP dossier · authorisation 4b1710
Three double-blind placebo-controlled trials · 48 dogs · 35 days each
Ingredient: Saccharomyces cerevisiae MUCL 39885

Firmer stools every time

3 of 3

trials showed firmer stools vs placebo

What it meansAssessed by the European Food Safety Authority. The first live yeast EU-authorised for dog nutrition.
Benyacoub et al., Journal of Nutrition 2003 · PMID 12672936
Double-blind, placebo-controlled · weaning to one year
Ingredient: Enterococcus DSM 10663 / NCIMB 10415

Antibodies in the gut wall

↑ IgA

significantly higher gut-level antibodies

  • Higher vaccine antibody response
  • Significantly more circulating immune B cells
What it meansDirect evidence that a gut probiotic changes immune behaviour — the premise of the whole gut–skin axis.
Deschamps et al., 2025
Canine gut model · after a 5-day antibiotic course
Ingredient: HA-122 postbiotic (L. helveticus)

The post-antibiotic bloom

−75%

of the bad-bacteria bloom that follows antibiotics

  • Bacterial load recovered faster
  • Diversity back to baseline by day 14 instead of day 16
What it meansA laboratory model of a dog's gut, not a live dog — but it is the reason this product is built to be given during and after antibiotics.
Satyaraj et al., 2013
40-week feeding trial · 24 adult dogs · the same dose level used here
Ingredient: Bovine colostrum

Antibody response

+50%

antibody response to vaccination

  • Significantly higher gut-level IgA
  • Increased gut microbiome diversity
What it meansColostrum works on the immune system through the gut. It is not an itch ingredient on its own.
Manzoni et al., 2025
Systematic review of colostrum studies in dogs
Ingredient: Bovine colostrum

Confirmed across studies

↑ IgA

faecal IgA significantly raised in dogs (p<0.05)

What it meansAttributed to the antibodies and lactoferrin binding pathogens and strengthening gut-associated immune tissue.
Agepi, 2020
Randomised, double-blind, placebo-controlled · 24 dogs · 90 days
Ingredient: Algae DHA (omega-3)

When the coat turns

Day 60

coat score significantly improved from day 60

  • Omega-3 in red-cell membranes rose from day 30
  • Benefit faded after supplementation stopped
What it meansThis is why the timeline on this page says weeks, not days — and why stopping undoes it.
Systematic review, 2021 · 23 canine and feline studies
Omega-3 for skin and coat
Ingredient: Algae DHA (omega-3)

The honest minimum

2 months

of supplementation before clinical effect

What it meansBenefit demonstrated in canine allergic skin disease. The review is also clear that it takes two months — which is exactly why we sell a 90-day plan.
Bond & Lloyd, 1993
Controlled trial in dogs with atopic skin disease · 12 weeks
Ingredient: Evening primrose oil (GLA)

The other half of the fat story

12 wks

improved clinical signs vs control

What it meansGLA is an omega-6 the skin cannot make enough of on its own. International veterinary allergy guidelines endorse combined omega-6 and omega-3 as an adjunct in mild-to-moderate cases.
Frigg et al., 1989
Open-label multicentre field study · 119 dogs · 3–5 weeks
Ingredient: Biotin

Dull coat and scaly skin

91%

of dogs improved — 60% fully resolved

What it meansAn open-label study with no placebo group, so treat the number as directional. It is why biotin is in nearly every skin formula on the shelf.
Marsh et al., Veterinary Dermatology 2000
Companion study in healthy dogs
Ingredient: Chelated zinc

Zinc plus the right fats

Additive

coat-quality benefit beyond either alone

What it meansZinc and linoleic acid together did more for coat quality than either on its own. Both are in this formula.
PLOS ONE, 2024
Controlled trial · 32 healthy dogs · 42 days
Ingredient: Yeast beta-glucans (prebiotic matrix)

Immune cells that work harder

↑ IL-2

immune signalling and phagocytic index both rose

What it meansThe yeast matrix is not filler. It is the largest single ingredient by weight and it does a job.
Gouveia et al., 2006
Controlled interventional study in dogs
Ingredient: MOS (prebiotic)

Clearing bad bacteria

85.7%

of dogs cleared E. coli, vs 25% on the control diet

What it meansMannan-oligosaccharides bind pathogens so they pass through instead of settling in.
Swipe through the studies

30+ clinical studies across the full ingredient list. Study funded by or co-authored with the manufacturer of that ingredient.

Start the 90-day plan

The experts

What vets say

Dr. Annina Müller
As a veterinarian, I'm truly impressed with gutQR Anti-Itch, the first comprehensively effective anti-itch supplement that not only relieves symptoms but also tackles the root causes.
Dr. med. vet. Annina MüllerVeterinarian
Dr. Svenja Maier
gutQR combines various ingredients with clinically proven effectiveness in dogs. The four main effects are improved gut flora and gut barrier, a stronger immune system, improved skin and coat health, and improved defences.
Dr. med. vet. Svenja MaierVeterinarian

Straight answers

What it won't do

It won't replace Apoquel, Cytopoint or cortisone

Those work fast on the itch signal. gutQR Anti-Itch works on the causes underneath them.

So use bothMany owners find that after three to six months they and their vet can discuss reducing the medication.

It won't kill parasites or clear an active infection

Fleas, mites, yeast and skin infections need treatment from your vet.

What it doesIt rebuilds the skin barrier afterwards, so there's less broken skin for them to take hold of next time.

It won't replace an elimination diet

If your dog reacts to a food, that food has to come out of his bowl.

What it doesIt supports the gut wall and immune tolerance while the diet does its work, and eases the itching in the meantime.

The fast layer doesn't work for every dog

PEA — the ingredient behind the first two weeks — helps about two dogs in three with allergy- and environment-driven itching.

The rest keeps workingThe gut, immune and skin-barrier layers work regardless. They just take longer to show.
Swipe

Daily routine

One scoop. Into his food.

Measure 1 · MeasureOne scoop per 5 kg. The scoop is in the tub.
Mix with food 2 · Mix with foodStraight into the bowl. Wet food works best.
Serve 3 · ServeOnce a day, every day. That's it.

For dogs aged 6 months and over.

A dog resting calmly

For your vet

A product detail sheet you can show your vet

Some owners want to try it but don't want to bring up a supplement they found online.

So we made a one-page summary written for vets: the full ingredient list with doses, how each part works, and the study references.

A vet examining a dog's skin

Questions

Common questions

How fast does it work?

PEA, the fastest part of the formula, helps about two dogs in three. Those dogs usually show first relief around day 14 after reaching the full dose. The published research shows PEA at its strongest around eight weeks. The gut, immune and barrier layers build over 4 to 12 weeks and settle around day 120.

Can I use it instead of Apoquel?

No. Apoquel works fast on the itch signal; this works on the causes underneath. Many customers use both — the medication for flare control, this as the ongoing foundation. After three to six months some owners find they and their vet can discuss reducing the dose.

I've tried probiotics and they didn't help.

A probiotic works on the gut. But itching also comes from the immune system, the itch signal itself and a damaged skin barrier. gutQR Anti-Itch covers all four, with three probiotic strains, three prebiotics, three postbiotics, colostrum, PEA and the skin nutrients.

My dog is allergic to dairy or beef.

Use gutQR Anti-Itch NOCO — the same formula without the colostrum. See both versions →

My dog got softer stools when we started.

Common in the first week or two while the gut flora shifts, and it usually settles by day 14. Use the slower build-up: a quarter dose, then half, then three quarters, then full over about twelve days. If it continues past 48 hours, drop back a step.

It smells of fish. My dog won't eat it.

That's the algae omega-3. Mix it into wet food, or into a little bone broth and freeze it in small portions. The yeast base tastes of meat, which is why most dogs take it without fuss.

Is my dog too old for it?

No. Senior dogs often respond well, and the skin nutrients tend to show a visible coat improvement relatively quickly. Use the gentler twelve-day build-up.

Is 60 days enough?

60 days at full dose is a fair trial and matches the eight-week clinical endpoint. We recommend 90, because many dogs need that third month for the skin barrier, immune balance and gut to fully settle — and it's the month that keeps the improvement from sliding back.

Why is it more expensive than other supplements?

Three EU-authorised probiotic strains at 10 billion CFU, three postbiotics including the clinically proven one, high-antibody colostrum, PEA at the clinical dose, algae DHA, chelated zinc and the full skin-nutrient stack. Bought separately those ingredients cost considerably more.

Can I give it alongside his medication?

Yes. It's a complementary feed, not a drug, and it doesn't interact with Apoquel, Cytopoint or short courses of steroids at the labelled doses. Mention it at your next appointment — there's a page you can hand your vet.

What if it doesn't work?

100% money-back guarantee within 30 days. And if it isn't working, tell us — we'd rather help you work out why.

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Product not found

gutQR Anti-Itch — a daily powder for dogs with chronic or recurring itching.

Complementary feed for adult dogs. Supports normal skin, immune and digestive function. Does not diagnose, treat, cure or prevent disease. Not a substitute for parasite control, for antifungal or antibacterial treatment where indicated, or for veterinary care.

For dogs aged 6 months and over.

gutQR Anti-Itchfrom [€X.XX] / day · 30-day guarantee
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